Privacy Policy

Privacy Policy

Last amended: July 20th, 2020

Introduction and scope

This Privacy Policy (hereinafter: “Policy”) is used by BOETIEK.NL B.V., trading under the name BOETIEK.NL, a company with limited liability under the laws of the Netherlands, with its registered office and primary place of business at De Hallen, Hannie Dankbaarpassage 14, 1053 RT Amsterdam, The Netherlands and registered in the register of the Netherlands Chamber of Commerce under registration number XXX (hereinafter: “BOETIEK.NL” or “we”). BOETIEK.NL can be reached via the contact form.

BOETIEK.NL operates a website/websites and offers services related to (but not limited to) online shopping for fashion, beauty and interior (click here for more info about BOETIEK.NL). We understand that your privacy is important to you, and we are committed to being transparent about the information we collect and process upon your use of our websites. This Privacy Policy describes our practices concerning the personal information collected, processed and stored by BOETIEK.NL when you visit and use websites operated by BOETIEK.NL (hereinafter: “Website(s)”).

This Privacy Policy is provided in English. Translations to certain other languages may be available and can be requested by contacting us here.

User consent and age requirement

By using the Website(s), you consent to our collection and use of your information as described in this Privacy Policy. Information about our use of cookies and how you can change your cookie settings can be found here. Our Website(s) are intended for general audiences over the age of 16 years old. We do not knowingly collect information from children under the age of 16 years old. We may promote certain content to a younger audience for certain Website(s) in the United States.

IF YOU ARE NOT AT LEAST 13 YEARS OLD IN THE UNITED STATES OR 16 YEARS OLD IN OTHER COUNTRIES, DO NOT USE THE SERVICES.

Information we collect, how we use it, and how and why we share it

This section will serve as the notice at collection as provided in Section 1798.100(b) of the California Consumer Privacy Act.

Access to content on our Website(s) does not require you to create an account. You can visit and use our Website(s) without providing us any identification (e.g., name, date of birth), contact (e.g., email address, phone number) and/or account (username and password) information.

The chart below describes what data we collect that qualifies as “Personal Data” in the European Economic Area, how we collect or access it, how we use it, with which third parties we share it, and the purpose for sharing. In addition, we may collect, use and disclose your personal information as required or permitted by applicable law, as directed by you, or in accordance with this Privacy Policy.

We only permit third parties to process your personal data for specified purposes and in accordance with our agreements with them. Our service providers with whom we share your data may also engage vendors to help them process user data, so they can provide their services to us.

Categories of Personal Information How we collect it How we use it Who we share it with Purpose for sharing
Your IP Address We automatically collect the IP address you use each time you visit our Website(s). We get this information from your browser when it interacts with our servers. We log these IP addresses in our user visit logs. This is to determine what country or state or province you are in to show you relevant content and ads. This is also to analyse fraudulent traffic patterns. We also analyse which regions of the world our users come from so we can develop specific content and offerings for these regions.

We share your anonymous IP address, and your site activities with vendors who help us operate our Website(s) by providing the following services:

  1. Site hosting and database warehousing
  2. Content delivery from our servers to your device
  3. Advertising inventory management and operations
  4. Business and technical performance analytics
  5. Security

Your data may also incidentally be shared with our hosting provider (IXL Hosting and Amazon Web Services) for IT support, data backup and recovery service, and office software.

These vendors process our user’s personal information to:

  1. Provide their services to us and determining what amounts are owed to them based on traffic volumes or other metrics
  2. Logging page impressions and user actions for their business analytics
  3. Detecting and addressing fraudulent behavior or illegal activity on their service
  4. Monitoring the proper functioning of their services, quality assurance, finding errors and fixing them
  5. Internal research
  6. Improving on their products and services
Other Technical Information

As you interact with the Website(s), we may collect additional technical information via automated means:

  1. Information about your computer or mobile device such as type of device, mobile device ID number, screen resolution, web browser information and operating system or platform
  2. Your browser preferences and settings (time zone, language, etc.)
This is to present you content in your preferred language and in a format that best fits your device screen and format.    
Contact Information you may submit via our Contact Form

When you fill out a form to contact us via our Contact Form, we retain your email and any other information you provide. We do not combine this information with any of your activity data.

We retain emails for up to three years to respond to discovery requests in the event of litigation or have the ability to defend legal claims.

This is used only to respond to your Contact Form request. We do not use your contact information for any other purpose.

There is no need to provide to us (and we strongly discourage you from providing) any personally identifiable or sensitive information about you or anyone else such as your exact location, physical address, telephone number, health, race, religious beliefs, or sexual orientation.

We do not share your contact information.  
Professional or Employment Information and Education Records You may submit professional and education information about you when you submit a job application to us. We do not combine this information with any of your activity data and keep it in a separate database. This is used only to respond to your job application and to retain your information to contact you in case a future job opening corresponds to your qualifications. We do not share information related to your job application.  

The chart below describes what data may be automatically collected by third parties when you visit our Website(s) via code that we implement to our Website(s) to allow them to access your browser. In certain cases these third parties are co-controllers of personal data with us. We only permit such third parties to collect and process your personal data in accordance with our agreements with them.

Categories of Personal Information How third parties collect it Which Partners collect it How they use it
IP address collected by Third Parties and Third Party Cookies

We implement on our Website(s) certain code provided by our advertising partners that enable them to:

  • Collect the anonymous IP address that you use when you visit our Website(s)
  • Place or recognize a cookie on your browser or other tracking device (for example, tied to your mobile device ID).
  • This happens when we implement software code on our Search-Engine pages that allows our partners to interact with your browser, such as a pixel or beacon.
  1. Content partners who provide content or contextually targeted ads on our Website(s).
  2. Agencies who place ads on third party sites to promote our Website(s).
  3. Publisher networks (such as Verizon or Google) on which we or our agencies place ads to promote our Website(s)

This is so they can:

  1. Provide their services to us
  2. Determine payments owed to them
  3. Analyze fraudulent traffic patterns
  4. Detecting and fixing errors in their service
  5. Internal research and improving their service, including to increase their revenues
Internet usage data collected via cookies

Certain partners use cookies or tracking devices that enable them to:

  • Recognize your browser or mobile device when you visit our Website(s)
  • Collect information about your internet usage across multiple websites, including your visits to and actions on our Website(s)
  • Such information collection and use by third parties via cookies and tracking devices only occurs with your consent where required (such as in the European Economic Area). It may qualify as a “sale” of personal information under the California Consumer Privacy Act.
Advertisers and digital advertising technology intermediaries who place interest based ads on our Website(s). They use tracking devices to place ads on our Website(s) targeted to you based on your past actions on our Website(s) or on other sites (interest based targeting)

Third-parties who provide us with products and services may also place cookies, ad tags and/or beacons that collect the information outlined above in order to provide us with products and services including analytics tools (e.g., Google Analytics) allowing us to analyze the performance of our Services and advertisers and ad networks allowing the delivery of relevant ads. These third parties may also collect information about you from other sources and combine it with other information collected about you from third party websites not affiliated with us. For example, advertiser and advertising networks, as well as data analytics companies who service them, may participate in interest based advertising and track your activity across various sites and/or devices where they display ads and record your activities, so they can show ads that they consider relevant to you. Where necessary, we will obtain your consent for these activities.

More details on information collected, purpose of and basis for collection

Technical information

As you interact with the Website(s), we may collect additional technical information via automated means:

  • Information about your computer or mobile device such as type of device, mobile device ID number, screen resolution, web browser information and operating system or platform
  • Your browser preferences and settings (time zone, language, etc.)
  • Internet provider or mobile service provider name
Aggregated user information

We routinely aggregate the personal information of all of our users into user usage statistics for our Website(s). With this aggregation, your personal data is mixed with other user data and becomes de-identified. We are not able to identify or re-identify you or any particular user. We do not treat de-identified data or aggregate consumer information as personal information and we reserve the right to convert, or permit others to convert, your personal information into deidentified data or aggregate consumer information. Sharing de-identified aggregate data with third parties does not constitute a sale or transfer of personal information.

Legal basis for collection

We collect and use your personal information on the grounds of the legal basis described below:

Provide our services: we process your personal information to provide our content. This is so we can comply with our contractual obligations to you.

Improving our services: we analyze information about how you use our Website(s) to provide an improved experience for our users, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Website(s) and improve them.

Compensating our partners: we process your personal information for purposes of calculating compensation to be paid to our third party product/service providers and distributors and to analyze usage across products, services and distribution partners/channels. It is in our legitimate interest to appropriately determine amounts to be paid to our partners and inform our product roadmap and distribution strategy.

Communicating with you: we may use your personal information when we communicate with you, for example if we are providing information about changes to the terms and conditions or if you contact us with questions. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Website(s) and services.

Marketing: we may use your personal information to deliver relevant ads to you to promote our Website(s), and measure the effectiveness of our marketing campaigns. It is in our legitimate interest to analyze the interests of our users to craft more relevant advertising messages and inform our marketing strategy. We may use automated decision-making to deliver tailored ads based on your personal information. In most cases, we use cookies and trackers placed on your browsers by our marketing network partners, such as Google Ads, Google AFS, Microsoft Advertising and Verizon.

Exercising our rights: we may use your personal information to exercise our legal rights where it is necessary to do so; for example, to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law.

Complying with our obligations: we may process your personal information to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, where this is explicitly required by law, such as responding to your request for data access or deletion.

Customizing your experience, including ads: when you use the Website(s), we may use information about your use of the Website(s)  to customize your experience, such as by providing and showing you content based on your recent interests. We may use automated decision-making for these activities. Upon your affirmative consent or request, we may use your browser information to send you notifications about content on our site via your browser. As required by applicable data protection and privacy laws, we will obtain your consent for these activities or enable you to opt out of these activities.

Third party advertising partners

The third party partners listed below may provide (contextual) ads for BOETIEK.NL. More than one partner may be used at the same time and this may change based on factors such as type of online experience, type of device used, and country the request is performed from.

To learn more about each partner’s data collection and use practices and what tools or controls are available to you, please visit each search partner’s privacy policy:

AppNexus
AppNexus, a Xandr company, operates a technology platform that its clients can use to purchase, sell and deliver online advertising, including interest based advertising. The platform is designed to enable these advertising transactions through the use of Device-Identifiable Information. To learn more about how we collect and use information for online advertising, please visit https://www.appnexus.com/platform-privacy-policy

Criteo
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 15,000 advertisers worldwide and with direct relationships with thousands of publishers. To learn more about how we collect and use information for online advertising, please visit http://www.criteo.com/privacy/

Google Inc.
Google (www.google.com) operates the Google Display Network a collection of millions of websites and mobile applications that are powered by display advertising, including many Google services like YouTube. Google also operates the DoubleClick digital advertising platform: the ad technology foundation to create, transact, and manage digital advertising for the worlds buyers, creators, and sellers. The DoubleClick platform includes the DoubleClick Advertising Exchange and DoubleClick Bid Manager. To learn more about how we collect and use information for online advertising, please visit http://www.google.com/intl/en/privacy.html

Microsoft
Microsoft provides consumers with engaging digital advertising experiences for brands of all types and sizes through our variety of advertising products and services. Microsoft helps make online advertising more relevant to you by selectively presenting ads for goods and services of the greatest potential interest to you. For example, if you frequently visit MSN Autos, we may present you with advertising from automotive companies instead of randomly selected advertisements. If you are not interested in seeing ads based on information previously collected by Microsoft, you can choose to not receive them on sites that use the Microsoft Advertising Platform. To learn more about how we collect and use information for online advertising, please visit https://privacy.microsoft.com

Additional information about sharing of your information with our Website(s) and third parties

In addition to the sharing described in the chart above, we share your information with third parties for the purposes described below:

  1. We could share de-identified data with our own Website(s) to help them improve their products and services.
  2. Fraud prevention: we may disclose your information to third parties when we believe disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, our users, or others.
  3. Law enforcement purposes and public safety: if requested or required by government authorities, such as law enforcement authorities, courts, or regulators, or otherwise to comply with the law, we may disclose any information we have about our users. We may disclose information collected about you in order to exercise or protect legal rights or defend against legal claims. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
  4. Sale or merger of our business: we may transfer your information to a third party if we or any of our affiliates are involved in a corporate restructuring (e.g., a sale, merger, or other transfer of assets).

Your rights and choices

You have rights and choices regarding our collection and use of your personal information, as well as the collection and use of some of our third party partners. A few of those choices are set forth below and others are described in our Cookie Policy. BOETIEK.NL does not collect sufficient data to authenticate any particular user.

Removing our cookie

If you remove our cookies from your browser cache, we will no longer recognize your browser and activities until a new cookie is placed. Any future site activities you perform after you delete this cookie will not be tied to your previous activities which were associated with the removed cookie.

Removing interest-based advertising cookies

You can opt-out of third-party interest-based, advertising-related cookies, consent cookie, pixel tags and web beacons, to prevent our advertising partners to deliver targeted interest based ads to you. You can choose to opt-out through these (and other) resources:

You will continue to see ads on our Website(s), but they will not be tailored to you based on any past behavior on our Website(s) or other websites. You may, however, still receive customized content and/or ads based on the search queries you submitted or the content of the pages you are visiting.

Other Privacy Tools

In addition, third party tools enable you to search for and opt-out of some of these devices, such as the Ghostery browser plug-in available at https://www.ghostery.com/.

Do Not Track

Do Not Track (DNT) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third-parties. However, we do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.

Your access, revision & deletion rights

Right to know/right of access

If you are located in the European Economic Area (EEA) or in California, or in certain other states, you have specific rights to know and have access to the personal information that has been collected and stored by the web properties that you visit (and in the EEA, right to correct such information). Your rights can only be exercised if such web properties can adequately verify that you are the same person as the user whose data is being requested. BOETIEK.NL does not collect sufficient data to authenticate any particular user.

Right to delete

If you are located in the European Economic Area (EEA) or in California, or in certain other states, you have specific rights to request us to delete any personal information we have stored about you. In the EEA, you also have the right to withdraw any consent that you have previously provided to us to store or use your personal information

Contact us via our Contact Form, and fill out the form. Please use the following subject : “Request access to or deletion of your personal data”.

Deletion of information you submit via our Contact Form

You may request us to delete all the information you submitted to us via our Contact Form by contacting us via our Contact Form. However, we reserve the right to retain any information you provided via our Contact Form in order to defend legal claims, retain a record of our compliance with laws, including privacy and data protection laws, and other statutory data retention requirements.

Deletion of information you submit in response to a job posting

You may request us to delete all the information you submitted to us in response to a job posting by contacting us via our Contact Form. However, we reserve the right to retain any information you provided to us to apply for a position at BOETIEK.NL in order to defend legal claims, retain a record of our compliance with laws, and other statutory data retention requirements.

Non discrimination, complaints and disputes

All content and services offered on the Website(s) are free of charge and BOETIEK.NL will not discriminate against any user who has exercised their rights as set forth in this privacy policy.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint with your national data protection authority.

Data retention and security

We have designed our systems so that we can manage our Website(s) while collecting as little information about our users as possible.

We will store your personal data as long as is necessary for the purposes named in this Privacy Policy, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us to store it for particular purposes, including for defence against legal claims.

We retain information you provide to apply for jobs at BOETIEK.NL for as long as we have an ongoing legitimate business need to do so (for example, to contact you if we have a job opening that fits your qualification, or to comply with applicable legal, tax or accounting requirements).

We take the security of your information seriously and use appropriate technical and organizational measures to protect your information against unauthorized or unlawful processing and against accidental loss, destruction or damage. We also limit access to information about you to employees who reasonably need access to it to provide products or services to you, or in order to do their jobs. However, because no security system can be 100% effective, we cannot completely guarantee the security of any information we may have collected from or about you.

Updates to this Privacy Policy & contact information

We will continue to evaluate this Privacy Policy against new technologies, applicable laws, business practices, and our user’s needs, and may make changes accordingly. Please check this page periodically for updates. If we make any material changes, we will post the updated Privacy Policy on this page, along with its effective date, and notify you by means of a notice on the Website(s). Except in connection with updates that materially change the ways in which we process your information, your continued use of the Services after this Privacy Policy has been updated means that you agree to be bound by such updates. We will provide notice in advance of the effective date with regard to any updates that materially change the ways in which we process your personal information.

In the future, we may sell, buy, merge or partner with other companies or businesses. In such transactions, we may include your information amongst the transferred assets.

If you have any questions or concerns about this Privacy Policy or the manner in which your information is processed (or if you are an EEA resident, how your data is transferred outside of the EEA), or if you would like to submit a request to us, please contact our Data Protection Officer here or via mail at:

Contact Information

BOETIEK.NL B.V.
Attn: DPO
De Hallen, Hannie Dankbaarpassage 14,
1053 RT Amsterdam
The Netherlands

https://www.privacypolicies.com/